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A Fellowship from CIM UK is awarded to Muditha Dhammika Silva


Muditha Dhammika Silva

Muditha Dhammika Silva, with an illustrious career spanning over 25 years in the banking, financial services, and also in sales and marketing sectors, has been awarded a highly esteemed fellowship by the Chartered Institute of Marketing (CIM) UK. This prestigious recognition highlights Muditha’s outstanding accomplishments and his exceptional enthusiasm, creativity, and strong desire for success in the field of marketing.

With a remarkable tenure of over a decade in senior managerial positions within the Middle East, Muditha has proven himself as a well-organized individual capable of adapting to diverse work environments. Throughout his career, he has excelled in various functional capacities, including branch marketing, corporate lending and relationship management, financial and credit risk analysis, portfolio management, pricing and receivable management, international trade remittances and currencies, and business administration. Muditha’s 14+ years of senior marketing managerial experience demonstrate his ability to deliver exceptional results under pressure and his proficiency in developing and managing complex corporate accounts.

This Muditha’s scholar’s professional background is enhanced by his educational achievements, including an MBA from the University of Wales and a degree from the University of Sri Jayawardanepura. Additionally, he holds esteemed memberships in professional organizations, such as being a Fellow member of Chartered Professional Managers and a member of the Sri Lanka Institute of Marketing. Currently, Muditha serves as the Head of Branches at a prominent conglomerate within the Financial Services sector.



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Ceylinco Life draws early winners of ‘Family Savari’ mega promotion

VIDEO: We are CIM
The Chartered Institute of Marketing - CIM

Published

16 hours ago

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2023/12/25

Ceylinco Life Chairman R. Renganathan and Managing Director Thushara Ranasinghe (3rd and 4th from left) with the Brand Ambassadors and representatives of the Revenue Department of the Western Provincial Council at the Family Savari draw

Overseas leisure travel for an entire family has become unaffordable for many, but five families of Ceylinco Life policyholders have just received news of an all-expenses-paid holiday in Malaysia courtesy of the life insurance market leader.

The five families from Hatton, Ragama, Nugegoda, Maharagama and Matugama are the first overseas holiday winners selected at a draw conducted for the 17th edition of the Ceylinco Life ‘Family Savari’ mega promotion. Another 100 families have been chosen at the same draw for a day’s visit to the Pearl Bay theme park in Bandaragama.

The overseas holiday winners already selected will be joined by the winners of the grand prize of a holiday in Türkiye for five families, and another five families that will win a holiday in Malaysia at the final draw of the promotion to be conducted in January 2024, the Company said. That draw will also select another 150 families to spend a day at Pearl Bay.

Family Savari 17 marks the return of overseas holidays for the family as the main loyalty reward under this annual extravaganza, the largest customer loyalty promotion of its kind in the local life insurance sector.

This year’s Family Savari promotion, will reward a total of 265 policyholders and their family members, numbering 1,060 people in all, for their loyalty to Ceylinco Life. The mega promotion has to date rewarded more than 35,000 people in this manner.

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DIMO Agribusinesses doubles LOVOL harvester market share

VIDEO: Make It In Marketing | CIM
The Chartered Institute of Marketing - CIM

Published

16 hours ago

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2023/12/25

DIMO Agribusinesses achieved a notable feat by doubling the LOVOL harvester market share in the previous season, establishing increased popularity within the Sri Lankan farming community. This success is attributed to the distinctive aftersales service provided for LOVOL harvesters.

Elevating the mechanization of agriculture in Sri Lanka, DIMO Agribusinesses, the agriculture arm of DIMO, launched the LOVOL harvester, offering farmers the opportunity to actualize their harvesting aspirations. With LOVOL aftersales service farmers received personalized information on maintenance and regular advice to minimize maintenance costs while maximizing machine efficiency.

The harvester maintenance was conducted at a reduced cost for farmers by offering exclusive discounts on essential spare parts needed for service. This enabled farmers to prepare their harvesters well before the cropping season, ensuring maximum efficiency in harvesting. The company’s door-to-door service approach has allowed for a comprehensive understanding of customer needs, enabling the delivery of top-notch service to its clientele.

Rajeev Pandithage, Executive Director of DIMO who also oversees the agriculture machinery segment in the group, expressed, “We take immense pride in pioneering the agriculture mechanization in Sri Lanka. Being the first company to introduce combined harvesters to our country over a decade ago was a significant milestone. We have continued to evolve, serving both premium and mid-range segments with world-class machinery.

By offering the appropriate machinery and unmatched aftersales care, we are transforming the way farming is done in Sri Lanka while fuelling the dreams and aspirations of the farming community through comprehensive agriculture mechanization. We are proud to have doubled our market share of LOVOL Harvesters, but even prouder of the impact it has had on Sri Lanka’s farming communities.”

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Janashakthi Life Great Manager Awards launched setting new standards for leadership

VIDEO: What is CIM | Sri Lanka | Sinhala | Marketing
Machma LK

Published

16 hours ago

on

2023/12/25

The event marked a pivotal moment in the journey of Janashakthi Life

Janashakthi Life recently launched the “Janashakthi Life Great Manager Awards” to celebrate outstanding performance of its managerial talent within the sales force. The event was graced by a special guest, cricket legend, and Director Mahela Jayawardena, who shared valuable insights on effective management, leadership, and the significance of work-life balance with the audience. Prakash Schaffter, Deputy Chairman of Janashakthi Life, and Ravi Liyanage, Director/CEO, were also present at the gathering.

Ravi Liyanage, Director/CEO, emphasized the significance of the momentous occasion in a passionate speech, stating, “Today marks a pivotal moment in our journey at Janashakthi Life as we gather to reflect on our progress and chart the course ahead. Delving into the theme of moving ‘from good to great’ and building to last, let us embrace long-term sustainable actions and results, leverage technology, and empower each individual to excel profoundly in their unique strengths while adeptly managing other responsibilities.”

Speaking about this latest launch, he further expressed, “I am exceptionally proud of our Janashakthi Life managerial team. I take pride in witnessing numerous exceptional qualities within them. These individuals are not solely focused on personal advancement, they are also dedicated to nurturing the careers of those entrusted to their care. I’ve seen them make tough decisions while demonstrating compassion for the needs of each team member. On the ground level, they actively push for success. It is imperative that we celebrate their dedication. In every action we take, we strive to foster an environment where everyone can thrive and contribute to the collective success of Janashakthi Life.”

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